Billboards Australia

Also known as a 24 sheet, these highly cost effective sites are extremely popular within small to medium businesses, the fashion and magazine focused industries, utilizing the same creative design as press ads. This type of site can be found predominantly on secondary roads and connecting arterials, railway stations, cafe precincts and suburban commercial areas.

These portrait sites, predominantly come in 3 popular sizes 3m x 4.5m, 4m x 6m.and 6m x 10m. Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas. These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard.

A smaller version of the Supersite billboard, Super 8 billboard sites are proportionally the same as their bigger cousin but provide a more cost effective platform for both localised and national billboard campaigns. The Super 8 billboard is a 8.3m x 2.22m in size.

With over 40 square metres of advertising impact, these 12.66m x 3.35m billboard sites pack a huge punch for their cost. The industry standard for billboard signage, supersite billboard are situated on main arterials, highways and freeways these huge signs allow clients to easily rotate material from site to site and plan campaigns across multiple markets.

A lot larger than the supersite billboard, the most common size for the spectacular billboard is a massive 18.99m x 4.55m and 19m x 4.57m. Spectacular billboards are larger than 50 metres square. Located on main arterials and inner city locations, their immense size provides premium visibility and impact for campaigns to maximise brand presence and status.

Unrivalled in exposure, the gantry site forces the driver to take in the advertising creative as they pass directly below the giant structure. Also classed as a spectacular billboard or Landmark billboard site, the gantry billboard is located primarily on main arterials and Freeways. Gantry Billboards vary in size, a common dimension is 2.55m x 22.58m. This type of site is usually backlit.

The Landmark sites cannot be missed, vital for any campaign demading mass brand awareness. Usually of random size, this billboard type is generally positioned at key locations within the CBD and Freeways. Federation Square Melbourne, Taylor Square and the Silos in Sydney are well known positions. The Silos alone almost 200m wide.

The Digital billboard is becoming one of the most popular formats in the Out of Home industry. They are high resolution, attention grabbing, interactive and allow for immediate turn-around on creativity and installation.